With the bold statement of being the world’s first African and Caribbean rum, the branded needed to respect the journey, provenance and quality of the spirit, marrying the old with the new. The name had to mirror their beliefs, creating positive change through the work that they do. Olaudah Equiano was a former slave, writer and freedom fighter, whose work changed hsitory. Between his values, journey and impact, the brand is honored to carry his name on each bottle.

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