One destination to discover and purchase Black-owned spirits.

Who We Are

Our mission is to create a powerful community built on the foundation of connectivity and exploration to not only make it easy for our members to find the Black-owned brands they love, but to also discover new brands and engage with each other.

Join the community that celebrates diversity, quality, and the rich heritage of Black-owned spirits.


We take the guess work out of shopping by offering spirit recommendations that align with your flavor profile, cocktail recipes designed specifically for you, and exclusive events crafted with your enjoyment in mind.

We connect our members to premium Black-owned spirit brands and help them explore, discover, and purchase products that resonate with their preferences.

Our members have access to exclusive releases, limited editions and special events like tasting experiences and cocktail courses.

Meet the team

Kimberly Hall

Kimberly’s journey into the spirits business began as a response to a unique challenge. As a spirits enthusiast, Kimberly had a strong desire to support and promote Black-owned spirit brands, but she encountered challenges in accessing and confidently purchasing them. The more brands she discovered, the more apparent it became that not all were easily accessible locally and the overwhelming number of options online left her uncertain about which products she would truly enjoy and which would collect dust on her shelf.

Tracie Franklin

Tracie Franklin, a resident of Washington, D.C., wears many hats in the world of spirits. She is a spirits educator, consultant, public speaker, writer, and distillation apprentice. Her expertise has earned her recognition on both local and national media platforms, including appearances on The Today Show, Good Morning America, Forbes, Chilled, and Imbibe magazine. Notably, in 2020, she was honored with the Whisky Magazine Icons of Whisky award, where she was recognized as the best US Scotch Whisky Ambassador of the Year.

Your New Favorite Breakfast Cocktail